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shopping cart software
In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase, analogous to the American English term "shopping cart."〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language in Marketing Project ).〕 In British English, it is generally known as a shopping basket, almost exclusively shortened on websites to "basket."〔American Marketing Association Dictionary. http://www.marketingpower.com/_layouts/Dictionary.aspx. Retrieved 2012-11-29. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing (Common Language in Marketing Project ).〕
The software allows online shopping customers to accumulate a list of items for purchase, described metaphorically as “placing items in the shopping cart” or “add to cart.” Upon checkout, the software typically calculates a total for the order, including shipping and handling (i.e., postage and packing) charges and the associated taxes, as applicable.
== History ==
The development of web shop systems took place right after the Internet became a mass medium. This was a result of the launch of the browser Mosaic in 1993 and Netscape in 1994. It created an environment in which web shops were possible. The Internet therefore acted as the key infrastructure developments that contributed to the rapid diffusion of the e-commerce, a subset of e-business that describes all computer-aided business transactions. In 1998 a total of 11 e-business models were observed, one of which was the e-shop business model for a B2C (business-to-consumer) business—also called the “online shop” The two terms “online shop” and “electronic” or “e-shop” are used interchangeably. The term “online shopping” was invented much earlier in 1984; for example TV shopping often used the term before the popularity of the online method. Today the term primarily refers to the B2C transactional business model. In order to enable “online shopping” a software system is needed. Since “online shopping”, in the context of the B2C business model, became broadly available to the end consumer, internet-based “online shops” evolved.
For online shopping systems in this context the narrower term “web shop” is used. No term has become solidly established for a B2C e-commerce software system. Whereas in the German-speaking region terms such as “web shop software” or “online shop software” are used, the term “shopping cart software” has become established in the United States.〔(MF Treutner, H Ostermann ). ''Evolution of Standard Web Shop Software Systems: A Review and Analysis of Literature and Market Surveys.'' Retrieved 25 October 2011.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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